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In May issue... Do You Know What Literary Fiction Is?

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How to Market Your First (or 100th) Book:
5 Tips You Need to Know

By A P von K’Ory (Akinyi Princess of K’Orinda-Yimbo)

If you’re the sort of writer I am, you probably skirt around marketing every chance you get. But, unfortunately, social media plays a huge role in building your audience. .... (continued below)

   
         

If you’re the sort of writer I am, you probably skirt around marketing every chance you get. But, unfortunately, social media plays a huge role in building your audience.

  1. Social Media Once you create a presence on social media (by setting up your various pages over Facebook, Instagram, and more), it's essential that you be social. Don't just passively like tweets or follow your favourite authors. Get out there and start talking to people. Here are a few ideas for getting active on social media:
  2. On Twitter Jump into conversations that are related to the topic of your novel or nonfiction book. Use hashtags to find relevant conversations and add your insight. Don't be afraid to be contrary to popular opinion. Sometimes, it's best to stand out so that you can draw more people to you. Be prepared for the influx by customizing your bio and adding a link to your website.
  3. On Facebook Use Facebook to run a book launch contest. You can drum up interest in your book by promoting a giveaway. Simply ask for the entrant's email address (along with their permission to receive marketing emails from you), and then conduct the giveaway a few weeks before your launch date. Bonus points for grabbing new subscribers for your email list. In fact, you don't need to limit yourself to just one book launch contest. You can give away a book each week during the month of your launch. This creates a frenzy that will pay off with more interest come launch day. Be sure to ask those in your social circle to spread the word about your book launch contest, too.
  4. On Instagram Host live "Ask Me Anything" sessions. You can meet and greet with your audience and discuss how you crafted your first book. You can host these sessions once a week in the weeks or months after your book launch. Remember that slow and steady wins the race. While you definitely want as many sales as possible on launch date, it's more likely (especially for first time authors) to pick up steam as word of mouth spreads about your book.
  5. OnYouTube Create a book trailer to promote your work. You can also create videos where you discuss how you approach writing, your favourite authors, and what types of stories you're interested in writing in the future. You can also use YouTube to help fellow writers (who can also be part of your readership) understand the business of writing.
Best Practices for Writing Back Cover Blurbs

  • First of all, professionally design or get your book cover designed for you.Look at other book blurbs for inspiration. Study at least 10 other books in your genrefor examples.
  • Follow this simple formula:Set the scene, introduce the character, introduce theproblem, and then suggest the theme. Be vague, though. No spoilers!

    Opening example from the first book of my Golden Shana Series (The Chase): When love hits him for the first time in his life, Roman Castell promptly finds himself wedged between three women and a baby.

  • Leave on a cliff hanger.Your goal is to get the reader to open your book and find outwhat’s going to happen.
  • Use the same voice that you’ve used within the story. That is 1st, 2nd or 3rd POV.
  • Make it easy to read. Shorter sentences are better at grabbing potential readers.
  • Break up the text into small, bite-sized paragraphs to make it easier to scan.
  • Don’t stop with your first draft.Your blurb will market your book, so you need totweak it until it’s as close to perfect as possible..
  • Edit the blurb down to 200 words (maximum). Depending on your font size and type,you may only have room for 150 words.
  • Ask others to read your blurb. Ask them if the blurb is easy to understand and if itentices someone to continue reading the book.

Oh, and if you can help it, don’t copy my bad example and change covers more than twice!




Handbook of Research on Examining Global Peacemaking in the Digital Age, Bruce L. Cook (ed.)

Description

Violent behavior has become deeply integrated into modern society and it is an unavoidable aspect of human nature. Examining peacemaking strategies through a critical and academic perspective can assist in resolving violence in societies around the world.

The Handbook of Research on Examining Global Peacemaking in the Digital Age is a pivotal reference source for the latest research findings on the utilization of peacemaking in media, leadership, and religion. Featuring extensive coverage on relevant areas such as human rights, spirituality, and the Summer of Peace, this publication is an ideal resource for policymakers, universities and colleges, graduate-level students, and organizations seeking current research on the application of conflict resolution and international negotiation.


 

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Publishing New Writers,

May, 2021 (vol. 22, no. 5)

Publisher:

Dr. Bruce L. Cook
1407 Getzelman Drive
Elgin, IL 60123

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